Content Strategy

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As a content strategist, I help businesses create intentional, effective content by starting with deep background research on their industry and ideal customer. I study the landscape, the audience’s needs, and the brand’s goals so the content is grounded in insight, not guesswork. From there, I develop a tailored content strategy that outlines the messaging, themes, and approach the brand should use to grow with purpose. Once the strategy is approved, I translate it into monthly content calendars that keep the business organized, consistent, and aligned with what needs to be created and posted so their content always supports their bigger vision.