Who am i?
I’m Sydney, a content creator and strategist who believes that the heart of every brand is the story it tells. My work is built on one simple idea: people follow what feels real. I help brands show up with clarity, intention, and emotion so their audience not only sees them, but feels connected to them.
What sets me apart is my perspective. I don’t just make content — I study people. With a background in neuroscience, I study the psychology behind attention, belonging, and decision-making. I don’t just analyze trends; I analyze why people respond to certain stories, visuals, and messages. Before creating anything, I research your industry, your ideal customer, and the belief system behind your brand, then use that insight to create content and strategies that feel intentional and human.
I also support founders, creators, and purpose-led businesses with the behind-the-scenes work that keeps everything running. Whether I’m directing a shoot, managing content calendars, or bringing a visual concept to life, my role is to bring clarity, organization, and artistic intention to your vision.